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Embracing marketing mix modelling in the era of cookies deprecation

Date: 11.04.24 | Section: Ask The Expert
As the digital marketing landscape undergoes seismic shifts due to privacy updates like iOS 14 and the impending deprecation of third-party cookies, marketing consultant Elisa Pogliano examines why retailers are left grappling with the evolving challenges of attribution and analytics.

AI, analytics and the smart store

Date: 14.03.24 | Section: News
Andrew Quinton, Senior Manager at BT, 5G & IoT Solutions, outlines harnessing the power of AI and analytics to create a smart store

Oracle CloudWorld 2023: Focus on data agility

Date: 24.04.23 | Section: Events News
Database, applications and cloud infrastructure provider brings international event tour to London to showcase latest industry-specific tech developments, Retail Technology reports

Whitworths adds cloud analytics to recipe

Date: 15.10.21 | Section: News
Healthy food maker Whitworths is transforming its business operations with cloud analytics

Burger King Russia gets tasty analytics update

Date: 11.10.21 | Section: News
Fast food chain Burger King is supporting its data and analytics needs with a tech upgrade

Tesco doubles down on analytics

Date: 22.09.21 | Section: News
Supermarket giant Tesco is enhancing its data platform to drive enterprise-wide analytics at scale

Huel turns to analytics

Date: 08.09.21 | Section: News
Nutritional food brand Huel is using a new analytics platform to enhance its digital experience

PizzaExpress slices into costs with new tech

Date: 04.08.21 | Section: News
Pizza restaurant chain PizzaExpress has cut costs and improved efficiencies with new technology

CASE STUDY: Starbucks battles COVID with data

Date: 07.04.21 | Section: News
Global coffee chain Starbucks is using data to empower human connection through the COVID-19 pandemic

M&S looks to supercharge online growth

Date: 08.02.21 | Section: News
Iconic retailer M&S is looking to supercharge its online growth with a new analytics framework