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Market Analysis

Exploiting the global franchise opportunity

Thursday October 25 2012

With UK retailers struggling to achieve growth in the domestic market, many are looking to explore the franchise model internationally. But apparel industry expert Dominic Potter argues that many lack the necessary management systems

Making multichannel seamless: why retailers should prioritise usability across channels

Tuesday October 23 2012

Behavioural research expert Guy Redwood offers some advice to retailers about key usability considerations when developing a multichannel strategy

Optimising the customer experience

Tuesday October 16 2012

Connected consumers — armed with laptops, tablets and smartphones — are transforming the traditional retail experience, according retail supply chain expert Scott Welty. Whether they are checking prices right in the aisle, using brick-and-mortar stores as a ‘showroom’ to check out a potential online purchase, or turning to the web for reviews and opinions, consumers are more connected and better informed than ever

Employees must become workforce management focus

Sunday October 14 2012

With an increased focus on exceptional customer service as a competitive differentiator, workforce management systems expert James Freshwater argues that retailers need to place greater emphasis on cultivating greater employee fulfilment

Is your website speedy enough for customers?

Tuesday October 2 2012

No matter how perfectly crafted and stylish an online storefront is, if it sputters when web pages are loading and forces shoppers to stare at a spinning hourglass for too many seconds, Terry Costa points out that retailers will lose shoppers to the competition

Why is ‘big data’ such a huge issue for retailers?

Monday September 24 2012

Hosted data expert Ivan Gunatillek explores why the amount of data generated by retailers in their operations and interactions with consumers is becoming an issue that is too big to ignore

Improving digital measurement strategies

Monday September 10 2012

What if everything we thought we knew about digital measurement was wrong? Web analytics consultant Gary Angel explains how the failings in digital measurement have come to be and how to bypass them to make every retailer’s measurement better

Good customer service can save bricks and mortar

Thursday September 6 2012

In the face of dwindling disposable income and increased competition from online shopping, UK retail IT expert Ed Brindley argues that only by improving customer service can retailers ensure their physical store networks can not only survive, but also prosper and thrive

Attribution key to increased conversions and order values

Monday September 3 2012

Search and online display marketing are required channels for retail brands. But the disciplines have evolved radically and are increasingly integrated and measured via digital marketing suites serving real time, behaviour-led campaigns, according to Ollie Bath

Olympic NFC: mobile attackers to go for gold?

Sunday September 2 2012

Mobile security expert Jimmy Shah debates whether Visa’s NFC payment test this month will highlight the risks or rewards surrounding the technology

Should retailers believe the mobile hype?

Monday August 27 2012

A recent report on mobile shopping behaviour found significant differences in the way Britons shop across platforms, according to e-commerce expert Darren Hitchcock

Mobilising consumer payments

Thursday July 26 2012

Retailers need to make it easier for their customers to buy from them regardless of the platform, according to mobile payments expert John Milliken. Currently, consumers are finding most social media sites, adverts and mobile apps to be non-transactional

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